The Reality: Customers Check You Out Before They Buy
If you’re not on social media, you might as well be invisible. People don’t just take your word for it, they look you up.
We’ve gone from running background checks on the people we’re about to date to running background checks on the businesses we buy from. Before someone spends money with you, they’re asking themselves:
- Do you have an active social media presence?
- Does your work look professional?
- Are your customers happy?
- Does your website make you seem credible?
Why First Impressions Matter Online
With so many fake websites and scam accounts, your online presence is the first proof you’re the real deal. If your social media is outdated, inconsistent, or missing entirely, potential customers may question your legitimacy, and take their business elsewhere.
One bad first impression can cost you a sale. But a polished, consistent online presence builds trust instantly.
The Smooth Customer Journey
Your goal is simple: make it easy for customers to go from discovering you online to becoming paying clients.
That means they should:
- Click to your website and find it easy to navigate.
- Find you on social media and see fresh, engaging content.
- Move to checkout or contact you without hesitation.
Every click should strengthen their trust in you.
How to Build That Trust
Creating a professional, consistent online presence takes strategy and effort — but it pays off. Here’s where to start:
Share customer reviews and testimonials.
Keep your social media updated with quality photos, videos, and posts.
Make sure your website is modern, mobile-friendly, and easy to use.
Use the same branding and tone across all platforms.
Ready to Stop Being Invisible?
If you’re ready to build an online presence that attracts customers and keeps them coming back, I can help. At Visella Creative, I design websites, create professional photography and videography, and manage social media so small businesses can shine online.